The journal
Written by a human.
Edited by Krys.
Opinion pieces, jargon translations, strategy notes, and posts expanded from LinkedIn. Published when there's something worth saying — not on a schedule.
Latest
Opinion
Why buyers are marking down AI-written bids
Buyers can spot the prose. The good ones tell us so. Here's how scoring panels treat AI-flavoured responses — and what to do instead. Three tells, every time.
Read the post →
All posts
4 posts · growing weeklyOpinion
Why I refuse to use the word "transformation"
It's the most expensive word in management consultancy. Costs you a million pounds, delivers a slide deck, and changes nothing about how Tuesday at 11am actually feels. Some thoughts on what to say instead.
Opinion
Why your team isn't using the tool you bought them
It's never about the tool. It's almost always about the absence of permission, the absence of time, or the absence of a peer who's already using it. The fix is cheaper than you think.
Opinion
On hating AI for the right reasons
There are excellent reasons to be sceptical of where this is going. Most of the discourse misses them entirely and chases the wrong dragons. Here's a more honest list.
Opinion
Why buyers are marking down AI-written bids
Buyers can spot the prose. The good ones tell us so. Three tells — every time — and what to do instead.
How this works
LinkedIn first.
Here 48 hours later.
Posts go out on LinkedIn first — that's where the conversation happens. The expanded version, with more context and the full thinking, lands here two days later. If you want the posts as they land, follow on LinkedIn. If you want the longer read, you're in the right place.
Follow on LinkedIn →