The journal

Written by a human.
Edited by Krys.

Opinion pieces, jargon translations, strategy notes, and posts expanded from LinkedIn. Published when there's something worth saying — not on a schedule.

Posts appear on LinkedIn first. The expanded version lands here 48 hours later.

All posts

9 posts  ·  growing weekly
From LinkedIn
The moment it all clicked — the BeatsBingo story
The most useful thing that ever happened to me with AI was when it all went completely wrong. I was building BeatsBingo and the codebase was a mess. What I found when I looked at it changed how I work with AI entirely.
Jargon Buster
What "AI governance" actually means for a small business
It's not a framework document. It's not a policy. It's a set of decisions you make before you deploy anything — and how to undo things if mistakes are made. Here's what those decisions are.
Opinion
Why I refuse to use the word "transformation"
It's the most expensive word in management consultancy. Costs you a million pounds, delivers a slide deck, and changes nothing about how Tuesday at 11am actually feels. Some thoughts on what to say instead.
Strategy
The five phrases that should make you stop the demo
A field guide to vendor language. When someone says "AI-powered orchestration layer", what they're hoping is that you don't ask the next question. Here are five phrases that mean: ask the next question.
Opinion
Why your team isn't using the tool you bought them
It's never about the tool. It's almost always about the absence of permission, the absence of time, or the absence of a peer who's already using it. The fix is cheaper than you think.
Opinion
On hating AI for the right reasons
There are excellent reasons to be sceptical of where this is going. Most of the discourse misses them entirely and chases the wrong dragons. Here's a more honest list.
Jargon Buster
Stop calling everything an "agent"
A scheduled script is not an agent. A wrapper around an API call is not an agent. Here's a clearer vocabulary — and why it matters when the contract lands on your desk.
From LinkedIn
The one thing I ask every new client to do before we start
Not "what tools do you use?" Not "what's your AI strategy?" One specific task that takes 20 minutes and tells me almost everything I need to know about where to begin.
Opinion
Why buyers are marking down AI-written bids
Buyers can spot the prose. The good ones tell us so. Three tells — every time — and what to do instead.
How this works

LinkedIn first.
Here 48 hours later.

Posts go out on LinkedIn first — that's where the conversation happens. The expanded version, with more context and the full thinking, lands here two days later. If you want the posts as they land, follow on LinkedIn. If you want the longer read, you're in the right place.

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